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Jul 29, 2019

Today’s episode covers two important topics: a professional’s use of social media and how to cope when personal trials push into work life.

As a physician and co-director of digital media and social media strategy of University of Nebraska Medical Center, Dr. Kelly Cawcutt is a social media expert who has thought long and hard about how physicians can — and should — use social media to network, share their expertise, keep abreast of cutting edge research, and connect with the public. She explains how to decide what to share, how to avoid online drama, how to get started, and how to avoid wasting time on social media.

In the second part of this episode, Dr. Cawcutt shares how a personal health crisis in early 2019 led to a multi-months-long medical leave of absence and how the physically painful experience affected her emotionally and mentally. As someone with high self-expectations, she had to face the challenging realization that failing to accept help from her community and take care of herself in the short-term could easily affect her long-term future goals, both personally and professionally.

In today’s episode you’ll learn:

  •     About Dr. Cawcutt’s background and training
  •     Why physicians should seriously consider being active on social media
  •     Dr. Cawcutt’s top tip for determining the appropriateness of what you share on social media
  •     What the realistic ROI of social media is for physician leaders
  •     How being a perfectionist can shoot you in the foot when it comes to harnessing the power of social media
  •     Tips on managing your time effectively on social media
  •     How challenges and limitations can help you become a better leader
  •     Why taking care of yourself is essential to your growth as a leader
  •     Why it’s important to be able to say “no”
  •     The role your ego plays in sabotaging your growth during a life challenge
  •     Dr. Cawcutt’s top tips on navigating a life challenge as a leader